News

Flying on a fatty.

We have to admit, we were hesitant about the fat bike trend that's taking the bike industry by storm (pun intended). There were definitely a few raised eyebrows in the office when we started designing and testing one. Wade Simmons was an instant convert though; "everyone thinks they're so f*cking cool and serious, but It's really just about having fun on your bike anyway." And soon enough, the other guys stopped returning their test bikes on time.  

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Jan 2, 2015


 

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Norco doesn't resign Hopkins for 2015.

Professional mountain bike athlete Mike Hopkins and Canada's Norco Bicycles will be parting ways for the 2015 season. "On behalf of all of us at Norco Bicycles, we're thrilled to have worked with Mike Hopkins over the past several years," says Norco Marketing Manager Chris Cook. "Mike's commitment, professionalism and bike skills in front of and behind the camera have helped capture the sense of adventure and sharing amazing experiences that we all love about getting out on our bikes at Norco.

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Dec 24, 2014


 

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Danny MacAskill Rides the Thames

Since his breakthrough in 2009, the Scottish street trials rider has racked up over 150 million views on his online videos. The most recent video "The Ridge", filmed on his home island, the Isle of Skye reached over 20 million views in just 2 weeks, making it one of the most watched sporting videos ever on YouTube. For Danny, riding is about making the most of the natural surroundings. Jumping over benches, riding up trees, hopping over walls and down stairs comes naturally to him. However,...

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Dec 15, 2014



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Next year sees the UCI Elite Team, Trek World Racing, entering its 7th season on the World Cup circuit and will do so with 4 talented riders returning from 2014. World #9, Brook MacDonald clearly...

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For 2014, the FMBA introduced the all-new FMB Factory Team ranking. Just like the FMB Diamond Series, the title was anyone's for the taking. After a full season of FMB Diamond Series stops, Trek...

3 min read

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In this, the 2nd episode of his 2014 film series, we see Fabien Barel reflecting on a new course, one focused on recovery rather than riding the trail ahead. Fab's riding season was cut short when a...

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