Photoby @wimberfpv


Gabriel Wibmer joins Riding Culture


Trials ace and downhill racer Gabriel Wibmer has been added to Riding Culture’s team of high-profile athletes.

Hot on the heels of Olympic Freestyle BMX Bronze Medalist Nikita Ducarroz, the young Austrian further strengthens the team of the Swiss ultra-durable jeans and apparel brand for mountain bikers, cyclists, skaters and BMX. Gabriel and Nikita join other outstanding riders like FMB Slopestyle World Tour rider Lucas Huppert and world-class skateboarder Jonny Giger on the Riding Culture team.

Hailing from the small town of Lienz in Eastern Tyrol, Gabriel fell in love with everything two-wheeled at a young age. Trials, Freeride, Downhill World Cups; this truly multi-talented rider has no limits on two wheels and refuses to be confined to just one category. As a result, he just simply does it all and very successfully at that. Gabriel has amassed hundreds of thousands of followers on social media while his spectacular edits and videos like „Late for School 2“ and „An Almost Perfect Dream“ are renjoyed by millions.

Gabriel says:

“I’m absolutely stoked to join Riding Culture. A typical day for me consists of training on my mountain bike in the morning followed by a long session on my trials bike in the afternoon. Thanks to Riding Culture’s Durable Jeans I have the perfect outfit for the mountain as well as the city, am well protected and all of that whilst still keeping a casual vibe going. It doesn’t get much better than that.”

Kai Glatt, Co-Founder of Riding Culture:

“We are super happy to welcome Gabriel to the team. The way that he combines world cup level mountain biking with urban trials riding as well as his style and creativity couldn’t be a better match for the idea behind Riding Culture. We already started to work on some projects together and can’t wait to turn our crazy ideas into reality.”

Be it in skate parks, on the pumptrack, local dirt jumps, the bike park or on the commute to work, everyone who regularly rides in “civilian” clothing can relate to this issue – their pants start to wear through after a few weeks and the first crash usually means they are wrecked. This is exactly where the Riding Culture Durable Jeans and Chinos come in. Thanks to Riding Culture’s special fabric, the sustainably manufactured pants are virtually indestructible without compromising on comfort, breathability or weight.