e*thirteen launches new line of mountain bike wheels.

e*thirteen Components’ heritage is deeply rooted in downhill racing.

Riding and racing have always been cornerstones of the brand - we ride our products and are committed to improving them every day. For over ten years, e*thirteen has been at the forefront of wheel technology, meticulously crafting and refining rim profiles, hub designs, and wheel build specifications, then testing our work: in the lab, on the trails, and with input from the world’s top athletes. 

Feedback from pros like Aaron Gwin, Dakota Norton, Brook MacDonald, and many others is fundamental to our process. e*thirteen has earned a reputation, with both World Cup and amateur racers, for wheels that stand up to the most demanding riders and tracks, season after season—race on Sunday, Engineer on Monday.

For the 2024 season, e*thirteen presents a new line of wheels: complete wheel systems for today’s most compelling bikes. Every element of these wheels was carefully considered and then improved, from spoke spec, quantity, and tension to bearing selection, hub engagement, rim depth, and width to new finishes and graphics for every component. Our new rim designs are weight sensitive, stand up to abuse, and balance the lateral stiffness to push hard in the corners, with the compliance required to take the edge off hits and track through roots and rocks. All our wheels include our proprietary tubeless valves, tubeless tape, and even sealant, all with unique benefits to the end user.

Full details here: